JOICO Blonde Life Brightening Shampoo 300ml Treatment creating ragged-high texture looks with

creating ragged-high texture looks with movable separation

while imparting a natural shine

neutralising cleanser

providing deep nourishment for dry strands

A true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful

JOICO Blonde Life Brightening Shampoo 300ml Treatment creating ragged-high texture looks withOur extraordinary Brightening Shampoo, free from SLE SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean as a whistle strands.