Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign O.P 1Reinkultur38

1Reinkultur38

(1)Organisationsveränderung und Mobilisierung1

wird aber del' Welt­ markt wieder frei und muB mit dem Wettbewerb lthnlicher billigerer Auslanderzeugnisse gereohnet werden

die das Internet als informationstechnische Plattform nutzen können

and the precise demographic data on the derived skeletal collection in the Center’s Laboratory of Primate Morphology and Genetics (LPMG)

Viral Marketing within Social Networking Sites: The creation of an effective Viral Marketing Campaign O.P 1Reinkultur38Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical