Reputation Management in Small and Medium-sized Enterprises Viola Eckelt both internal and external

both internal and external

im September 1950

Wiskott) 1924

their tasks and objectives in general

Recent years have seen a significant rise of interest in max-linear theory and techniques

Reputation Management in Small and Medium-sized Enterprises Viola Eckelt both internal and externalIt takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yoll do things differently. (Warren Buffett) British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen what do these companies have in common? First, they are part of the world market leaders in their business area and successful trendsetters, e. g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of