Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors formatIsbn:Softcover - 9783656180296 Frontmatter -- PREFACE -- I

Frontmatter -- PREFACE -- I

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Mobile Telecommunication Customer Loyalty in Nigeria: Determining factors formatIsbn:Softcover - 9783656180296 Frontmatter -- PREFACE -- IMaster's Thesis from the year 2010 in the subject Communications Miscellaneous, , course: Master of Business Administration, language: English, abstract: ABSTRACT This Masters thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured