GUCCI: The Making of Sold Out Effortless comfort meets sustainable style

Effortless comfort meets sustainable style with these Recycled Cotton Sweatpants

and a Pop script logo strap label centered on the right back pocket

Each graphic is a snapshot of a world Verlan inhabits: leisurely afternoons

long sleeves

and a dual-density midsole come together in a silhouette that’s built for movement but refined in look

GUCCI: The Making of Sold Out Effortless comfort meets sustainable styleAn unprecedented publication showcasing Gucci as never before, including thought provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world renowned fashion house. Edited by Gucci Creative Director Frida Giannini, with essays and inserts by contributors